You can see the image in your mind, but how do you get it down on paper? You know what you’re thinking, but how do you communicate it to your client? Sometimes the best way to sell a concept is to employ a marker artist who can make your image literally jump off the page. To gain a full awareness of your project’s real potential, look inside.
A NEW APPROACH TO 3-D ART
Just cross your eyes until the two images at the right overlap. Concentrate on joining the two faces, and eventually you’ll experience a whole new dimension in conceptual art.
GET IT DONE SBC has communications solutions to get any size business on the fast track. This sales brochure shows how SBC puts speed and quality in customers’ hands with plans to fit their business best. These markers show how hip that can be.
THEY GROW UP SO FAST SBC has communications solutions to fit any need, any lifestyle. These marker roughs helped to convey an attitude of style and atmosphere for their sales brochure.
DO IT IN YOUR SOCKS Dell not only makes it easy to own a computer, but easy to use as well. Sometimes the best way to say it is to show it. This marker image gets the idea across easily, simply, and best of all, inexpensively.
DOWN TO BASICS Corporate Relocators knows that to get new business, you have to plant the right seed. Their customers know this, too. And getting back to the earth seemed the best way to show that a company moved by Corporate Relocators is in caring and knowledgeable hands.
FINDING THE RIGHT HOME IS A PROCESS Corporate Relocators knows this better than anyone. But how do you get a complicated process across to a first time customer? Well, it’s like a plant that takes nurturing and care each step of the way. These marker roughs helped get that idea across in a way that made the client feel right at home.
HOME, AT LAST The happy ending to a perfect story. For Corporate Relocators, helping their customers live happily ever after is their ultimate goal.
PRODUCT FIRST That doesn’t mean you have to ignore atmosphere. Here, product setting was a major ingredient in selling this concept to Dell.
AN ENTIRE LIBRARY AT YOUR FINGERTIPS Dell continues to be a driving force in the PC market with the innovative idea of making computers to order. This catalog issue, aimed at the student market, speaks directly to their need for the perfect study aid. Literally hundreds of marker concepts were supplied for this client over a four year period. Keeping the style simple and consistent was the key in maintaining such a long term relationship.
GET IT? GOT IT? GOOD! Pepsico loved these concepts for their Halloween in-store promotions. These marker roughs just helped to get the idea across.
NO ROCK STAR IS SAFE This irreverent set of trading cards produced for PressPass spoofs every pop star in the tabloids. From Elvis to Stevie, Cher to Dolly — we’d like to apologize to all sixty of them, but that would take too much time. Ink and markers made this set of almost sixty lively cards quick, spontaneous and fun to produce.
POCKET-SIZED HISTORY LESSONS When you’re looking for a specific type of image for your collage, sometimes you just have to draw it yourself. This set of trading cards for the Young Indiana Jones Chronicles TV Show gives the collector a feel for all the different and interesting places our hero got to visit on his adventures around the world. From Africa to Verdun, China to Mexico, each vignette shows a little something of those places in time.
FIND THE BOY EXPLORER Taking our cues from a popular search-and-find game character, we took a tongue-in-cheek approach in illustrating all the different places Young Indy visited in the TV show. In this particular game card for the Young Indiana Jones Chronicles TV Show, we see him surrounded by all sorts of inventive visual puns in Egypt.
CAN YOU REALLY DO THAT? “I thought you had to do all kinds of roughs, get them approved and have expensive photo shoots to get the kind of cover I want.” Well, we started out that way, with all the best intentions. Then the client decided they liked the original marker rough so much that they chose to use it as is. There now. That wasn’t so hard, was it?
MILKING IT FOR ALL IT’S WORTH This simple illustration for a billboard concept for Schepps Dairy shows how nice a family of products can look when they all get along.
IT’S THE DAIRY BEST Every year, Schepps Dairy publishes recipes of the winners in a competition for most delicious and inventive dishes. These illustrations of acorn squash soup, sour cream enchiladas, pecan pound cake, chocolate chip cookies, spinach quiche and wild berry parfait would make any southern mouth drool.